HeadOffice Case Study

Project Brief

Working with some of the world’s most respected names, HeadOffice has built a reputation for success. More than 30% of Benelux’s top companies come to HeadOffice for their industry-leading content strategy, print, social media, design, and online communications.

With 95 award-winning team members in their Belgium office, when they needed to translate the Mercedes Lifestyle magazine from German to French, they looked for a team that could work well with theirs.

What our clients say

We’ve always appreciated Integro’s attitude, and how easy they make things for us.

The Mercedes Benz Lifestyle magazine is a high-quality marketing communication which is distributed to Mercedes car owners in a number of European countries. Much like the vehicles Mercedes make, their print media needs to be superlative in its design, illustrating luxurious accessories that complement the Mercedes customer lifestyle – and the words had to match

Integro translated more than just type on paper – they translated emotion. Language that connects with the reader and accurate technical terms that inform and engage.

Such a challenging project, for such a world-renowned brand, required an A-class team. Because we were talking to car enthusiasts, the editorial had to speak their language – literally and figuratively. Integro wrote content that communicated the same passion of the original copy, which could so easily have been lost in translation. And the Mercedes brand voice stayed true.

Working closely with Integro, they considered how the words worked on the page, too, and the magazine’s editorial look and feel, including page layout and design. Their translation accurately reflected the original elegance of the brand language while inspiring French Mercedes Lifestyle readers with aspirational words that complemented our design.