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Hookpod

Project Case Study

Hookpod is a Norfolk-based, multi-award winning company helping to solve one of fishing’s biggest environmental challenges – seabird bycatch in longline fisheries.

Their invention? A pelagic longline bycatch solution that has a low operational impact and virtually eliminates the problem.

Project Brief

In layman’s terms, it helps fishermen catch fish, not seabirds. From their hugely successful Kickstarter campaign in 2014 – and subsequent endorsement by David Attenborough – to winning both the Ocean Award for Innovation and the Virgin Voom Award in 2018, Hookpod is making huge waves in the fishing industry.

Raising Hookpod’s international profile was essential and gaining credibility was critical. Part of our role at Integro is protecting brands as they expand their business in international waters. Any brand – from startups to scaleups – can suffer if the wrong word is in the wrong place.

We’ve worked closely with Hookpod’s team to create a suite of communications that address the relevant pain points within a technically complex environment. From marketing materials including brochures and ‘how-to’ guides to video subtitling in seven languages, our challenge was to communicate with customers around the world.

We wrote tailored brand communication that not only explained how the invention works and translated complex technical jargon but also built trust with the fishermen who use it.

Hookpod Case Study

When you’re operating on an international scale, it’s good to receive a personal, and personable, service from your partners. And Integro’s customer service is just brilliant.

Hookpod

Working alongside our in-country experts, Integro asks the right questions and get right to the heart of what your materials need to do.

Hookpod

Not only do they provide error-free translations, but they also get involved on a deeper level, caring about the wider business and what you want to achieve.

Hookpod

Services Provided For Hookpod

International Video Marketing

Marketing Documentation

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Find out more about how Integro can help your international growth.

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Marketing Translation Case Studies

Autodata Case Study

Autodata is an online tool that provides comprehensive technical information for vehicle service, maintenance, diagnostic and repair procedures.

Fountain Case Study

Fountain is a global, Google award-winning digital marketing agency that specialises in growing businesses online.

We’ve been proud to collaborate with them for the past few years, watching their own company and team grow.

Hookpod

Hookpod is a Norfolk-based, multi-award winning company helping to solve one of fishing’s biggest environmental challenges – seabird bycatch in longline fisheries. Their invention? A pelagic longline bycatch solution that has a low operational impact and virtually eliminates the problem.

Nielsen Brandbank

Nielsen Brandbank is a world-leading provider of product content for e-commerce sites and merchandising. We were brought on board to assist with their extensive translation requirements during their first wave of international expansion.

Mayflex Excel

Mayflex is a leading distributor of converged IP solutions including best-in-class infrastructure, networking and electronic security. We conduct ongoing research to understand the level of complexity and gain in-depth knowledge about their products and the industry.

HeadOffice Case Study

Tobar Group Case Study

InfraCo Africa Case Study

InfraCo Africa improves living standards and powers economic growth in sub-Saharan Africa.

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  • 0845 0945 390
  • projects@integrolanguages.com

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